Helping artists be artists, through forward-thinking digital campaigns.
Songular is a digital consultancy built to allow artists and music companies to thrive on their own terms. We handle every aspect of your streaming presence, including editorial, algorithmic and direct-to-fan strategy, led by audience data and insights to understand who’s listening and where the real opportunities lie.
Since 2016 we’ve helped some of the world’s leading artists and music companies run smarter streaming campaigns. We know that effective commercial strategy goes beyond playlists, which is why our campaigns are powered by audience data and focused on fan engagement first. Not chasing likes, or playlist adds – but cultivating real, valuable fandom.
Our expert team gets hands-on with both the strategy and execution, making your streaming campaigns more integrated, more intentional – and more effective.
Doing streaming differently.
Streaming has been at the heart of Songular’s approach from day one. With over a decade in the streaming world, nobody is better placed to help you cut through the complexity and focus on what actually moves the needle for your music.
Streaming is built into the DNA of every campaign we run – it’s never an afterthought. We take a hands-on, data-driven approach to our work: crafting bespoke pitches, building comprehensive campaign plans – from short-term tactics to strategic long-term direction – monitoring performance in real-time, and turning streaming data into clear insights about your campaign’s performance.
